岗位描述
MARKETING ANALYST – PERMANENT
The principle goal for a Marketing Science Analyst is to diligently execute the day to day activities required to maintain a marketing science program and to develop innovative products and deliverables. The major objective is to perfect the skills that they know they know, and to understand all the skills they know they don’t know and to research new measurement methods and tools. This position will report to the Marketing Science Director.
RESPONSIBILITIES:
Management
Analyzing data to ensure projects are successful
Openly communicating with Marketing Science Senior Analyst / Director about the volume of requests and ongoing deliverables
Coordination with developers and media teams as needed
Technology
Web analytics, social, survey and mobile measurement tools administration, tagging requirements development, testing and data quality assurance
Managing and updating dashboards for projects
Campaign tracking code development and testing (collaborating with other agencies when necessary)
Testing software management and testing plans
Analysis
Researching market trends to assist with future needs. Market trends such as current market situations, competitor information and potential areas where the company can grow revenue
Segmentation, social media, survey, market share, web behavioural analysis
Infometrics and Reporting. Looking into customer loyalty for brands, competitors strategy and ways for our clients to improve
Interpretation of web analytics
Panel based traffic, search, and e-commerce analysis
Analysis presentation development (PPT words & images, then numbers), internal and client team presentation of analysis
EXPERIENCE WITH ONE OR MORE:
Web analytics tools implementation, management and analysis (e.g., Omniture, Google Analytics, Core Metrics, WebTrends)
Campaign or media tools tracking back to website (e.g., Doubleclick (DFA/DART), Google Adwords, ExactTarget, Searchmart)
Social media measurement tools (e.g., Collective Intellect, Radian6, Evolve24, Buzz Metrics)
Mobile measurement tools (e.g., Mobilytics, Admob, Mongoose Metrics, Bango)
Mobile application measurement tools (e.g., Mobclix)
Widget measurement (e.g., Clearspring)
REQUIRED SKILLS:
Bachelors Degree is required, plus 1+ years of experience within an interactive agency performing as a web analyst
Masters Degree is not required but would be considered an asset
Excellent attention to detail and naturally strong memory
Using the scientific method
The skill of learning
Active listening
Solution-oriented thinking
Good communication and writing skills
Critical Mass 1011 9th Avenue SE, Suite 300, Calgary, Alberta
Salary: $55,000 – $65,000 per annum
Hours: 40 hours/week
Benefits: Medical benefits, dental benefits, disability benefits, life insurance benefits, group insurance benefits, RRSP benefits.
Posting Date: Oct 26, 2016
申请链接:https://boards.greenhouse.io/criticalmass/jobs/486430#app